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SEO Content – Why You Need It

Image of Google & Yahoo offices in Haifa. Both...

Image of Google & Yahoo offices in Haifa. Both located in the same building (Photo credit: Wikipedia)


Unless you’ve lived under a rock in recent years, you’ve probably heard a lot about SEO articles and copywriting. You are probably wondering what the big fuss is all about. Well, I’ll share a few things with you that will give you a better understanding of SEO content and help you decide if it’s right for you!


What is SEO?


SEO means Search Engine Optimization. You are very familiar with Google, Yahoo, and a whole slew of other search engines if you own a webpage. SEO focuses on perfecting the content on every page of your website so search engines will move your ranking up. If you want to get to the front page on Google, you will have to follow the rules. This means you must have good SEO. You can’t have a page that is obviously overstuffed with keywords and links, so you need to make sure if you cannot do it yourself that you hire someone who can.


Features of Good SEO


When a search engine such as Google crawls a site, it is looking for some very specific things. Here are a few things that Google considers “good SEO” under their current rules:


  • Lower HTML Size


You want to make sure your page will load completely for the search engine to scan it for results. Google limits page size to about 100 KB not include images or external script, while Yahoo allows nearly 500 KB. Since images and external script are not included, text formatting is the main thing to watch.


  • Make Frequent Post and Updates


If you want to get to Google’s elusive front page, you are going to have to do some work. Including a blog and making frequent posts will keep your page active. You always rank higher with a current website. Sites that are not updated often enough end up in a secondary set of results or are left out of the index completely! This leads to lower ranking and fewer hits, and that is exactly what you do not want.


  • Stop Words and Keywords


Avoiding common stop words on your website and in your title and headings is very important. Too many stop words in your title and heading will cut your keyword density and lower your rankings. These words are left out by search engines due to the small character allowances in descriptions and titles. On the other hand, you always want to use your keyword and keyword phrases in your title and headings on your pages and posts. This will help search engines find you when there is a hit on your keywords! Page keyword density is another important issue. Keyword density that is too high is known as stuffing and hurts your ranking. If you don’t use your words and phrases enough, search engines will not find you as easily. There are many sites that allow you to check your keyword density to help make sure you have it right!


You Need SEO Writers


Many things could be said of why every company should have at least one SEO content writer if not an entire team devoted to search engine optimization. Companies pay top dollar for advertising, marketing, and other things just to get their brand out there. Companies also spend a lot of time and money to get on the first page of Google for their keywords and keyword phrases.


Hiring an Independent Contractor experienced in SEO is often the best move you ever make! They are not tied to traditional office hours. They have more methods of keyword research available to them because they have learned where to look for what they want through the various projects they have done. A Virtual Assistant can give you the proper means of getting to that first page in Google. Consider your current rankings on the various search engines. Wouldn’t you like to move up? Wouldn’t you like the customer to see your business when they search for products or services you offer? Reevaluate your marketing and advertising strategies, and I guarantee you will find that you can afford a Virtual Assistant. You will soon realize they give much more than just SEO for your company. Many assistants quickly become an invaluable resource!


If you would like to know more about my services, please visit the Services Offered page. There you will find my experience, skills, and a better description of what I can do for your company! Contact me when you are ready to discuss the virtual future of your business.